Email Marketing For Dealerships Is A Powerful Tool You Won’t Want to Miss

Target local shoppers actively searching for their next vehicle with custom email marketing designed for the automotive industry. At Sumner Flores Group, we understand that a robust digital marketing strategy for the automotive industry is essential for engaging today’s buyers. As an automotive digital marketing agency, we create tailored solutions that increase engagement, generate leads, and drive sales for dealerships.

Email Marketing for Dealerships

Email marketing is one of the most cost-effective ways to keep your dealership top-of-mind with prospective buyers. It provides a direct channel to communicate exclusive offers, inventory updates, and news while targeting specific audiences based on behavior, interests, and purchase intent. Whether you’re engaging past buyers or reaching out to in-market shoppers in your area, targeted email campaigns offer a unique opportunity to connect with potential customers. It is underrated and underutilized. We tend to see dealerships overspend on less effective platforms but hesitate on email marketing even though email marketing has some of the clearest reporting.

We are excited to help you learn as much as you’d like about email marketing for dealerships and whether or not it is right for you.

Targeting Options

Our email marketing for dealerships program is designed to reach the right audience at the right time, ensuring that every email has maximum impact. We offer flexible targeting options to align with your dealership’s goals:

Conquest In-Market Shoppers: Target shoppers who are currently in the market for a vehicle, allowing you to capture their interest before competitors do. It’s better than spray and pray tactics, email marketing for dealerships is a much more targeted approach than many other campaigns.
Database Re-Marketing: Engage past leads or inactive customers from your database, encouraging them to consider your dealership for their next purchase.
Lifestyle and Behavior Filters: Use hundreds of filters, including lifestyle preferences, recent buying activities, and consumer demographics, to refine your audience. Quick ideas: you can target specific vehicle owners for service and parts campaigns. You can target by vehicle or lease ownership for trade-in campaigns. We’ve been working on email marketing for dealerships for a long time and would be happy to chat regarding past campaigns.
100% CAN-SPAM Compliant: We ensure that all email campaigns are fully compliant with the CAN-SPAM Act, safeguarding your dealership’s reputation and protecting your customers’ privacy. To learn more about the CAN-SPAM Act, click here. This is a really important thing to note for if you’re planning email marketing for dealerships. We can’t overstate it. Feel free to message us with any questions.

Design & Offers

Effective email marketing for dealerships combines the best targeting with your best messaging. A big part of advertising is making sure that you have a message or offer that is worth advertising. Our team designs emails that look professional, reflect your brand, and drive action. As much as possible, we recommend combining both New and Used Car messaging for the best results.

Some of the best offers that we recommend for dealerships are:

Holiday & Monthly Sales Incentives: Promote special events, such as holiday sales or monthly financing offers, to attract buyers who may be waiting for the perfect deal. For example, we saw great engagement with the 0% for 72 months financing offers. Low lease monthly payments do really well. If your dealership has any big markdowns, let us know and we will incorporate that into your dealership email marketing.
Trade-In and Buyback Messaging: Capture interest from potential sellers by offering trade-in deals and buyback programs, helping build your inventory while generating sales. Some messages like “we will buy your car even if you don’t buy ours” or “we’ll pay more than your car is worth” are classics for a reason. They are effective taglines to incorporate into most email marketing campaigns for dealerships.
Finance Offers: Highlight financing incentives or low APR options that make vehicle purchases more accessible to your target audience. We can also run approval messaging for subprime customers. One of our favorite past taglines has been “we’ve helped over 10,000 customers get approved on their vehicles.”
Focus on High-Interest Vehicles: Feature specific models or popular vehicle categories, such as SUVs or electric vehicles, to attract interest from buyers seeking those options. For new models that the manufacturer is pushing, we tend to recommend highlighting that vehicle as the featured image and then also adding your top volume selling vehicles. This strategy makes email marketing for dealerships more effective than a paid search or social media campaign; especially if you really need to push the vehicle but don’t have many in stock and need to keep your budget focused.

Quick Tips:

For dealerships or auto groups with many makes and models, we’ll often pick out 9 or 12 of the most photogenic and diverse vehicles and create a photo collage with one clickable link. Then, when customers click, we land them on all the entire inventory listing. The idea is to highlight the selection more than it is to highlight one specific vehicle, especially because that vehicle might quickly sell.

If you have any questions or ideas regarding email marketing for dealerships, feel free to give us a call.

Analytics

Tracking the success of your email campaigns is key to ongoing improvement. At Sumner Flores Group, we provide in-depth analytics to help you understand what’s working and identify new opportunities:

Website Traffic Tracking: Drive all in-market shoppers to your website, where their interactions can be tracked, providing valuable insights into buyer behavior.
Retargeting Opportunities: By driving shoppers to your website, you gain the ability to retarget them across other platforms, ensuring they remain engaged even after leaving your site.
Sold Car Matchback Reporting: Measure the impact of email marketing on actual sales with sold car matchback reporting, which shows how many recipients ended up making a purchase.

Additional Digital Marketing Options

As an automotive digital marketing agency, we provide more than just email marketing for car dealerships. Our comprehensive approach includes additional digital marketing tools that work alongside email campaigns to amplify results:

- Retargeting for Email Openers: Use display ads to retarget individuals who opened your email but did not take further action, helping to increase conversions.
- Google Display Ads: Expand your reach with display ads that appear across relevant websites, targeting in-market shoppers based on their browsing habits.
- Yahoo and Gmail Sponsored Ads: Utilize sponsored placements in Yahoo Mail and Gmail to reach potential buyers directly in their inbox.
- Social Media Campaigns: Connect with your audience on social media platforms like Facebook and Instagram to drive additional engagement and build brand awareness.

Call us today for any questions you may have regarding email marketing for dealerships. We’ll walk you through what to expect, what is the right budget, and whether or not you should start with different dealership marketing strategies first.

Email Marketing For Dealerships example featuring a Flash Sale for New and Used Vehicles.

An Automotive Advertising Agency for Local Dealerships

As specialists in email marketing for dealerships, we know how to create campaigns that resonate with automotive audiences. Our experience with digital marketing strategy for the automotive industry means we understand the unique needs of car buyers and how to reach them effectively. We combine data-driven insights with a creative approach, ensuring that each email marketing campaign not only reflects your dealership’s brand but also drives measurable results.

Five-Star Google Reviews

Justin reached out to my dealership and after just a brief phone call I knew he was the piece we had been missing, not only has he met our expectations but has far exceeded them. Justin is an open book of knowledge and crucial insights to running a small business in today’s day and age. He was able to implement some new marketing strategies that instantly showed great results, as well as taking inventory of all my current vendors then helping me reduce cost while getting the most out of what I pay for . A few things I value in Justin is his consistency while showing the same attention to me as any large-scale company, how he is constantly in touch and visits the dealership often, not to mention his camera skills with a new video marketing ad that turned into a new sale day one of launching. I would recommend Justin Flores to any company that is ready to grow and I see a long relationship in our future.

Owen C., Dealership Owner/Operator

Justin is a well rounded, knowledgable, and hard-hitting leader in the world of marketing. He not only speaks highly technical language in the industry, but cultivates an efficient and trustworthy relationship with clients that he manages. Justin genuinely cares, and during my time at the same agency as him, he set an extremely high standard with managing large client books and doing it well.

Sarah K.

I’ve had the pleasure of working with Justin Flores on various projects since 2019. We’ve worked together on the same team (as coworkers), and we’ve also shared clients as partnered agencies. Justin seamlessly managed the workload of multiple team members with ease. Not only did he help facilitate and assist in launching impactful Ads campaigns, but he also demonstrated an exceptional level of dedication, he ensured that every client feels valued, heard, and appreciated. I would highly recommend working with Justin Flores and Flores Sumner Group.

Fabian R

Great consultant and enjoyable to work with. Justin and I were on the same team for many years when he was my supervisor. I’ve always respected how hands-on, driven, and versatile he can be in getting the job done. When I recently made the switch into a new role, we connected for a very helpful consultation on sales & marketing for individuals & small businesses. It was really helpful and I highly recommend it.

Alex P.

Thorough. Responsive. Efficient. Personable. Just a few of the words I would use to describe Justin Flores. He assisted me with my small apparel business and did diligent research on my brand as well as the competition. He created and launched several campaigns via social media and email. He did a tremendous job redesigning my entire website and enhanced it in every aspect. He also flew here to New York City to meet with me in person and go over plans and strategies for the coming months. Justin made me feel like a top priority, he is quick to respond, always makes himself available, additionally he is very fair and flexible with his fees and accomodated my budget. I highly recommend Justin to handle your business needs and I’ve already referred him to several friends and colleagues.

N.D.

Always there to help with any questions! Expertise, communication, and follow up are great. Consistently suggesting ways to improve our strategy.

Allie E.

Very helpful and experienced consultant. Justin @ Sumner Flores Group walked me through the proposal process for bidding on government contracts and RFP for my business. Not only did he take his time explaining clearly what criteria is measured for the years long contracts, but covered the operational aspects of how to service those contracts. This is very helpful in growing my business. Five-Star Consulting.

Dylan W.

Justin took time with me, explained and answered my questions in a clarifying way.

Teri L.

Excellent consultant / digital marketing strategist. Justin has a wide range of knowledge and experience regarding marketing and sales funnels and brings a ton of energy to each call.

John F.

Justin was very helpful and informative. He’s an excellent consultant that I’d recommend to my peers.

Jorge S.

I’ve been working with Justin on different projects for the past three years. When we were on the same team at a big agency, Justin effectively handled the workload of three of his coworkers. Not only did he spearhead the Omni-channel marketing for millions of dollars in ad spend, he demonstrated personal accountability often traveling across the country to treat every client like a VIP.
As a teammate, he always took the time to mentor his specialists and coordinators by finding teachable moments and pushed for higher performance metrics beyond just recommending budget increases especially when dealing with startups and small businesses.
So, when I needed help launching a personal project, he was the first person I reached out to for a cost effective roadmap. I was not disappointed. I look forward to growing my business with Justin and Sumner Flores Group as our marketing partner!

Parth P.

Justin’s extensive background stood out to me among the sea of digital marketers. I reached out regarding strategy and insights for our new product/service launch and was not disappointed. I highly recommend them!

Nathan H.

I was having trouble not getting substantive results with any other group and then I came across Justin at Sumner Flores. Easy to understand marketing plans and clear proposals. Great work ethic and communication and great to work with. They’re definitely worth the phone call. Ask about any beta programs or introductory rates.

Tyler C.

Integrated Marketing Solutions for Your Dealership

Our email marketing for dealerships services align seamlessly with your dealership’s broader marketing strategy. Maximize your impact with these complementary services:

Dealership Marketing Director: We streamline all your ad spend, drive strategy, and eliminate waste.
SEO for Car Dealerships: Drive organic traffic and increase your dealership’s online visibility.
Automotive Website Design: Optimize your website for a user-friendly experience that converts visitors into leads.
Graphic Design for Car Dealerships: Create compelling visuals to support your promotions and branding.
Video Content for Car Dealerships: Utilize engaging video content to grab the attention of in-market buyers.

Ready to boost engagement and drive sales? Contact us today to learn more about our digital marketing strategy for the automotive industry. Our email marketing for dealerships will bring you the results you deserve.